The latest telecom industry supply & demand market intelligence on services and equipment, featuring input from an exclusive enterprise research panel.
InfoTrack for Converged Applications (ICA) is an ongoing market and competitive intelligence program focused on telephony-related applications which are quickly evolving into Unified Communications based on IP (converged) technologies. These applications are recognized by manufacturers, resellers and end-customers as important tools to improve employee productivity and increase external customer satisfaction, and thereby add value to an IP-based telecommunications infrastructure. ICA databases and models are used to track, analyze and forecast application endpoint and system shipments, installed base, market shares, manufacturer revenues and industry trends.
Application Categories
The major categories of applications which are tracked include:
• Messaging (Voice Messaging and Unified Messaging)
• Contact Center
• IVR (Interactive Voice Response - including speech)
Program Deliverables
The ICA program consists of the following elements:
• Reports on manufacturer shipments, associated revenues and market shares by global region
• Shipment analyses by technology such as voice vs. unified messaging and DTMF vs. speech
• End-point and system units sorted by size categories (where appropriate)
• Global coverage segmented by US, Canada, APAC, CALA, EMEA
• Forecasts (5 years) for each application by technology and region
• Data provided on TelecomWeb in both pdf and Excel format for client manipulation
• Consultative call-in support
Reports Messaging and Contact Center individual reports:
Yearly/semi-annually, 2005 - 2009
IVR:
2008
Program Benefits
The ICA program is used by and benefits many client organizations:
PRODUCT MANAGERS
- Determine opportunity sizing (volumes and revenues) and strategies by region
- Prioritize target markets and adjust forecasts
- Use the installed base to determine replacement market opportunities
- Develop manufacturing forecasts based on historical and projected penetration of specific technologies
- Segment the market by size and estimate potential revenue per customer
- Monitor trends in pricing and bundling, and adapt pricing strategy
STRATEGIC PLANNERS
- Capitalize on market inflection points and leadership changes
- Differentiate competitive performance caused by sustained shifts over time vs. reporting variability
MARKETING/COMPETITIVE INTELLIGENCE MANAGERS
- Determine the effectiveness of special promotions and market messages
- Assess channel effectiveness, support and coverage
An additional benefit to ICA clients is access to customized competitive analysis, such as:
- Business strategies/value propositions
- Product/service analyses
- Pricing studies
- Sales, marketing, channel analyses
- SWOT analyses
Relationship to Other InfoTech/TelecomWeb Programs
ICA has two companion programs, which when utilized by clients in a combined fashion with ICA, enable them to improve their planning and forecasting, product/system development and marketing and sales performance:
InfoTrack for Enterprise Communications tracks global shipments and revenues of telephony systems (IP-PBX, PBX, KTS/Hybrid, Centrex and Hosted). When this information is used in conjunction with ICA reports it enables manufacturers to judge how quickly markets are growing (US and globally) and to determine how much of the PBX/Key/IP Telephony end point market is penetrated with applications vs. available market opportunity. For more information go to IEC.
TelecomTactics is a sales support program consisting of a web-based, customizable, comparative database of telephony, applications and collaboration functionality for numerous vendors, a monthly newsletter covering changes and announcements in the industry and call-in support. For more information go to TelecomTactics.
To request more information on the ICA program - For more information on any of our products, please contact Bonnie Fairbrother by email at bfairbrother@t3igroup.com or by phone at (973) 602-0181.
